Upstream Up Close: Introducing Upstream Accelerate

6 min readApr 5, 2024

Raise sponsorship by selling digital collectibles

By Fernanda De La Torre

This week, The Upstream team hosted the 13th episode of their “Upstream Up Close” series on Twitter Spaces. This ongoing series features 10–15 minute discussions on the exciting world of digital collectibles, Web3, and trading on Upstream, a MERJ Exchange market.

We took a look at fan engagement, exploring how the relationship between athletes, teams, and fans has evolved over time. This discussion shed light on the rising trend of athletes embracing Collectibles as a means to deepen connections with their fans and boost engagement. Most importantly, we announced the launch of Upstream Accelerate.

Listen HERE to Upstream Up Close: Upstream Accelerate

Upstream Accelerate

Upstream Accelerate is an exciting new program empowering athletes to raise sponsorship through the sale of Collectibles. Athletes leverage their email and social media audience to share the opportunity for fans to sponsor their favorite athlete, while Upstream takes care of the collectible media, setup fees, and creation fees.

Fans can support their favorite athletes or teams by purchasing these exclusive Collectibles and receive exclusive content delivered straight to their portfolios in the Upstream app. These video-gifts could feature behind-the-scenes content, personalized greetings, or exclusive footage from events. These Collectibles offer a special way to connect with your fan base and show appreciation for their support.

Our program provides a simple avenue to help boost sponsorship and fan engagement without any upfront costs. When you think of sponsorships, you might envision hefty brand deals worth thousands or even millions of dollars. While those aren’t disappearing, we’re offering the opportunity for millions of fans to participate for as little as $10, $50, or even $100, allowing everyday supporters to become sponsors themselves Fans simply download the app, sign-up which creates a digital wallet to safely hold Collectibles, and purchase Collectibles with a credit/debit card, PayPal, USDC, or a bank payment.

This fosters a sense camaraderie, turning them into enthusiastic brand ambassadors who can proudly support your endeavors.

The first Upstream Accelerate Program initiative

Upstream Accelerates’ first initiative is in the thrilling motorsports racing community. Stay tuned for when we announce which racers we’re kicking things off with in the coming months.

Racers can launch a set of unique collectibles for each event they are participating in. These Collectibles could encompass digital representations of their race car, driver photos, or exclusive video content like behind-the-scenes footage or personalized greetings. This allows them to directly connect with their most dedicated supporters. Word of the segment:


With Upstream Accelerate, both athletes and brands are empowered to build deeper connections and create new revenue streams.

Listen here:


If you’re an athlete seeking innovative sponsorship opportunities, or a brand looking to connect with a passionate fanbase, Upstream Accelerate is the solution for you! Upstream does all the heavy lifting providing Collectible media support from our in-house graphics studio, a personalized collection page with purchase QR codes to drive fans to, and sample promotional material. $0 set up fee, $0 publication fee, no contract, and a 10% service fee. This leaves time for you to focus on sharing the exciting news with fans and recording short behind-the-scenes moments for Upstream to deliver to your fans.

  1. Launch a set of collectibles per event
  2. Share the news across email & social media
  3. Drive fans to your personalized storefront to buy Collectibles
  4. Engage sponsors with post-event videos delivered directly to Sponsors in the Upstream app

Interested parties can reach our team at to receive more information.


U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority,, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

NFT products are akin to a digital sticker of an underlying artwork and should not be considered a financial investment; a security token, an e-money token, or a form of digital currency. NFTs should not, therefore, be purchased by anyone seeking financial gain or with an expectation to profit from the purchase, ownership in the entity, dividends or distributions, sale or resale of an NFT. By buying an NFT you agree that you are not doing so for investment purposes or for the purposes of obtaining a security or an appreciating asset. You understand that the benefit you receive for buying an NFT is limited to supporting athletes, celebrities and other brands. You also acknowledge that ownership of an NFT does not carry with it any rights, express or implied, including (without limitation) copyright, trademarks or other intellectual property or proprietary rights in and to the underlying artwork. The copyright to the digital artwork remains with the copyright holder.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




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