Upstream Offers Brands and Non-profits a Digital Rewards Program to Build a Web3 Community
Raise funds and fan engagement with redeemable perks and rewards
By Anastasia Samaras
Upstream’s Redeemable NFTs enable your brand to integrate a digital rewards program for your audience to unlock digital merchandise, physical merchandise, rewards, or experiences while still being able to hold or trade the underlying digital collectible.
Upon redemption, the NFT unlocking the item or experience is replaced with an evolved NFT that can be held or traded with other supporters globally.
Upstream is working with non-profits and brands to integrate digital rewards programs into their brand and fundraising strategies. Here’s how they can complement your fundraising strategy!
Digital Rewards Program for Non-Profits
NFTs offer non-profits a powerful way for organizations to expand their donation pool and raise additional funds.
For a lot of organizations, donations are responded to with a nice email or thank you letter. Using Upstream’s NFTs that are created at no upfront cost to organizations, non-profits can say thank you to donors using digital collectibles that may drive further donations and engagement. Say thank you to donors of all sizes with a free digital collectible or membership NFT.
Because NFTs act as immutable proof of donation, proof of attendance, and proof of authenticity; donors can proudly share their badge NFTs on social media and hold proof of donation in their Upstream wallet.
Donors can hold onto these collectibles, or to drive further traffic and action, you can make the NFTs redeemable for physical merch, ticket access to charity events, and other experiences.
We designed our Redeemable NFTs to be chained together which can go a long way to expand your donation pool and fundraising efforts by driving supporters to initiatives you’re promoting.
By tapping into the Web3 community, you are also extending brand recognition through social sharing and enabling supporters to donate using cryptocurrency in the form of USDC Stablecoin in addition to cash, credit cards, debit cards, and PayPal.
Digital Rewards Program for Brands
Customers want to engage with brands on digital platforms due largely to the digitalization of client loyalty. Take your rewards program to the next level with collectible opportunities, immutable proof of ownership, and opportunities to create buzz around trading.
Uniquely for brands in the retail or product space, NFTs can be used to drive engagement and additional revenue streams powered by Web3. Take limited-edition shoes for example. The collector community currently purchases limited edition shoes from your brand, then posts them on third-party sites to resell and make a profit. Your profit potential ends after the first purchase.
Using Redeemable NFTs, you can bring the collector community back under the hood of your brand. Collectors can trade a digital replica of the underlying shoes within a secure, regulated environment where you have monetary benefit potential throughout. Once a collector wishes to redeem the digital replica for the physical shoe, the Redeemable NFT is replaced with a commemorative NFT, and the brand can fulfill the order using a verified redemption code. Keeping the trading community in your ecosystem also enables you to collect potential onward royalties on the trades. You can also use the commemorative NFTs to continue engagement with NFT holders, offering additional perks to drive them to your locations and merch drops.
Redeemable NFTs enable brands the freedom to develop unique experiences without being constrained by conventional forms of reward programs. Your brand can chain Redeemable NFTs together to drive sales, create meaningful user journeys, and enhance fan engagement with your digital-first audience.
Upstream’s unique NFT integrations usher in the next generation of fan engagement. In addition to Redeemable NFTs used in the digital reward programs above, we offer a wide range of fan engagement-driven NFTs including ticket NFTs being leveraged to replace or complement tickets; promotional NFTs which is a unique share-to-receive NFT experience where fans Tweet about a project and instantly receive a free NFT in their Upstream portfolio as a reward for their promotion; and membership NFTs which grant owners access to online communities, exclusive events, and other perks and with blockchain verified membership, ownership can be more easily transferable.
Non-profits and other brands interested in integrating a Web3 fundraising strategy at no upfront cost to them can learn more at https://upstream.exchange/ or reach the team at firstname.lastname@example.org.
*This blog shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.
*NFTs received have no economic value, royalties, equity ownership, or dividends. NFTs are for utility, collection, and display only.
*U.S. investors are not permitted to purchase Upstream listed securities. U.S. and Canadian citizens will only be able to trade in securities they currently own, that have been listed on Upstream, for liquidation purposes only.
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