Upstream modernizing shareholder engagement

Increasing opportunities for issuers to engage with their shareholders on Upstream’s market

5 min readMar 15, 2024

By Anastasia Samaras

Imagine a world where shareholders become loyal customers and customers become invested shareholders. This innovative vision is at the heart of Upstream’s digital shareholder rewards, added value for companies to boost shareholder engagement, and enhance investor relations (IR) through dual listing on Upstream.

Here’s how Upstream, a MERJ Exchange market, empowers companies:

Upstream’s marketing package for new issuers

Upstream puts marketing at the forefront of dual listings, offering issuers a media package with ~$100k of IR value featuring interviews, PRs, videos, and other collateral to amplify visibility and introduce your company to a global investor base who can access your shares on Upstream.

Benefits Beyond Engagement:

Upstream goes beyond traditional IR by providing smart-contract-powered shareholder engagement tools.

Digital coupon strategy

Issuers are taking advantage of Upstream’s web3 technology with digital coupon campaigns to engage with shareholders and drive awareness or sales.

  • Increase Corporate Revenue Potential: Reward shareholders with exclusive digital coupons that entice them to explore your products and services. This can convert loyal investors into enthusiastic customers and boost brand loyalty.
  • Fuel Shareholder Engagement: Digital collectibles allow shareholders to connect and spread their excitement by trading collectibles with other interested parties. This can drive loyalty and attract new customers, with the goal of boosting engagement worldwide.
  • Reward Loyal Shareholders: Offer exclusive discounts or early access to new products, solidifying shareholder loyalty and appreciation.

The Upstream Advantage:

  • Global focus: Leverage modern engagement tools on a modern trading app with streamlined onboarding, accessible funding methods, and expanded trading hours.
  • Direct Connections: Forge a deeper bond with your investor base through multiple communication channels leveraging Upstream’s media community.
  • Generating Visibility: Leverage Upstream’s extensive media community network to increase visibility for your listing. Our media community includes IBN (InvestorBrandNetwork), InvestmentPitch Media, Spotlight Growth, New to the Street, Mission Matters, and ADVFN.

By joining Upstream, you gain access to a global community and a suite of innovative tools to build deeper connections, drive revenue, and achieve long-term success.

Apply to list your company today! Get started at or reach the team at


U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority,, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




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