Upstream gives global exposure opportunity to dual listing issuers

5 min readFeb 23, 2024

Unlock enhanced liquidity potential and a diverse investor base with Upstream

By Fernanda De La Torre

In the dynamic world of trading, Upstream, a MERJ Exchange market, aims to be a pivotal trading venue that not only expands reach to new international investors but also leverages our media community to increase visibility around an issuer’s Upstream listing. We work to provide a unique blend of services and tools for issuers to meet today’s modern investor demands. Here’s a closer look at how Upstream empowers issuers to navigate the global market and increase visibility.

Upstream’s global exposure process

1. Open Doors to International Shareholders for Increased Liquidity Potential

Upstream first facilitates the migration of some shares from the issuer’s primary market to Upstream, via transfer agent, to reach interested investors globally and increase liquidity potential through dual listing. This strategic move opens the door to a broader pool of international shareholders who can access these dual listed securities right from their smartphones. Upstream features expanded trading hours 20 hours a day, 5 days a week; streamlined onboarding; direct access to the exchange; and account funding with a credit/debit card, PayPal, USD, and USDC to turn issuer roadshows into actionable opportunities.

2. Leverage Upstream’s Media Community

Next, Upstream arms issuers with a benefits package that comes with ~100k of IR value for issuers from our media community at no cost to enhance visibility surrounding their dual listing. Our media community includes IBN (InvestorBrandNetwork), InvestmentPitch Media, Spotlight Growth, New to the Street, and ADVFN to help generate awareness for their company. As a smart-contract powered market, Upstream also offers issuers unique shareholder engagement tools like digital coupon campaigns that can be used to offer rewards to shareholders that bring them closer to a product or service.

3. Direct Access for New Global Investors

Upstream simplifies the investment process for new global investors by providing direct access to dual-listed securities via smartphones. This user-friendly approach eliminates barriers, making it convenient for investors to explore and engage with opportunities presented by Upstream-listed issuers.

Additional benefits when dual Listing on Upstream

  • One global trading app- for investors around the world to simply download, sign up and access dual listed equities from markets globally.
  • Direct access to market- with no stockbroker middlemen and no market maker “members”, a trader’s app is connected directly to the Upstream exchange.
  • No short selling or other market manipulation- of issuers stock, so no secretive stockbroker, market maker stock lending deals that unfairly damage certain “targeted” issuers.
  • Expanded trading hours and transparency- for securities trading 20 hours a day, 5 days a week with transparent orderbooks for unaltered bid/ask price discovery.
  • No market manipulations- as all trades execute peer to peer, settle instantly, and predatory market manipulations are prevented with smart-contract technology.
  • Accept Modern Payment Methods- Access a global, retail investor-base that can trade Canadian, U.S., and international dual listed equities using a credit/debit card, PayPal, USD, or USDC.
  • Spinoff Share Distributions- Issuers, with appropriate registration in the issuer’s jurisdiction, can generate Spin Off subsidiaries as stand-alone, separately traded companies on Upstream.

Issuers interested in dual listing on Upstream can get started at or reach the team at


U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority,, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at