Turning roadshows into potential dollars- dual listing strategy for issuers

Dual listing on Upstream

5 min readApr 12, 2024

By Anastasia Samaras

Roadshows are a cornerstone of any successful listing. They generally take place in major cities around the world and are meant to drum up interest in an upcoming offer. However, issuers often face a gap between generating excitement and securing capital from global retail investors.

Why? Traditional processes can come with too many hurdles for international investors, hindering their participation.

The Challenge: Bridging the Investment Gap

Issuers may invest significant resources in global roadshows, aiming to spark investor interest. Yet, one common notion we’re hearing from issuers is that after a roadshow that’s thought to have been successful, it doesn’t always translate into investments.

It’s typically difficult for global retail investors to access U.S., Canadian, and other securities without going through a cumbersome process. This may be limiting issuers’ ability to raise capital, increase liquidity and access new investors. Global retail investors often face roadblocks such as:

  • No direct exchange access: International investors typically use on-line or local brokerages/banks operating ‘payment for order flow’ and T+2 settlement.​
  • Limited technology integrations: Many foreign stock markets lack a direct, app-based trading solution to reach modern investors seamlessly.​
  • Limited hours and transparency: Investors face trading hours that may not match U.S. market hours and a lack of transparency on whether they’re getting the best possible prices. ​

The Upstream Solution: Dual Listing for Global Reach

The concept of direct exchange access with an app didn’t exist… until Upstream, a MERJ Exchange market.​ Upstream gives retail investors direct access to equities from all over the world right from their smartphones. ​​Note U.S. persons may not deposit, buy, or sell securities on Upstream.

Upstream’s Dual Listing Advantage

  • Streamlined Onboarding: We simplify the process for international investors to download our trading app, complete streamlined KYC identity verification, fund their account with a credit/debit card, PayPal, etc., and begin trading your securities.
  • Extended Trading Hours: Direct access to the market 5 days a week, 20 hours a day from investors’ smartphones. ​
  • Unlocking $100k of IR Value: Maintain momentum and engagement post-roadshow with Upstream’s marketing package for issuers which includes interviews, videos, ads, and more visibility for your listing.

Ready to unlock global liquidity?

We’re inviting issuers listed on major stock exchanges such as TSX, CSE, Nasdaq, Euronext, ASX to dual list and provide a digital-first investor base the ability to trade their shares using an app from anywhere in the world. Get started at https://upstream.exchange/GetListed or reach the team at hello@upstream.exchange.


U.S. persons may not deposit, buy, or sell securities on Upstream.

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A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at https://upstream.exchange/.