Reach a global audience: Upstream invites ASX and NSX issuers to dual list

Upstream
7 min readDec 15, 2023

Australian issuers are invited to dual list on Upstream, the next-generation exchange and retail securities trading app

By Fernanda De La Torre

Are you an Australia-based issuer seeking to expand your reach to a global audience? Are your current roadshows not generating the desired results? Retail investors outside Australia often face challenges in purchasing securities listed on Australian exchanges.

The process can be complex, costly, and deter potential global investors. Upstream, however, was designed to remove these barriers to give issuers streamlined access to a digital-first investor base that can participate using a user-friendly trading app globally.

Upstream, a MERJ Exchange market, provides dual listing capabilities to Australian issuers listed on all the major exchanges including ASX (Australian Securities Exchange), NSX (National Stock Exchange of Australia), and more. As part of MERJ, an overseas national securities exchange, qualified issuers may fast-track listing on Upstream.

Why is Upstream inviting Australian issuers to dual list?

Australia’s stock exchange, Australian Securities Exchange (ASX), is the 11th largest stock market globally. 1 ASX is actively embracing technology innovation, particularly through its CHESS replacement project. This initiative initially aimed to replace the current Clearing House Electronic Subregister System (CHESS) with a blockchain-based system for clearing and settling equity transactions.2

Earlier this year, ASX announced its decision to stick to more conventional technology that doesn’t incorporate an entirely new switch to a blockchain system. This was motivated by market feedback regarding the implementation planning as participants expressed a preference for avoiding a high-risk single-date transition to completely new software.3

Despite the change of heart, ASX’s openness to upgrading legacy systems is promising as it suggests a welcomeness for changes that improve fairness, efficiency, and transparency.

Enter Upstream, built and powered by smart-contract technology, which offers transparent orderbooks, real-time trades and settlements, and advanced trader protections by design. We believe Upstream offers ASX, NSX, and other issuers a complementary market that aligns with their interests.

The benefits and methodologies of Upstream dual listings may directly increase Australian issuers’ global shareholder base, market capitalization, and liquidity while giving global investors the opportunity to access and invest in interesting Australian companies.

How is Upstream simplifying global outreach for Australian issuers?

Australian issuers may face hurdles in expanding their global investor pool. The Australian market, although substantial, requires strategic initiatives to reach a broader audience.

On Upstream, we streamline the trading process for international investors to access issuers’ shares using an app from anywhere in the world. All they have to do is download Upstream, complete a light-touch KYC process, and fund their account using a variety of payment methods (credit, debit, PayPal, USDC, bank payment) to begin depositing, buying, and selling company securities. All of this is done directly on the app, in minutes, significantly lowering the barrier to entry.

Additionally, listing on Upstream comes with over $75,000 of marketing value for issuers from our media community at no cost to issuers. Our media community includes IBN (InvestorBrandNetwork), InvestmentPitch Media, Spotlight Growth, New to the Street, and ADVFN to heighten visibility for Upstream issuers.

As a next-generation app, Upstream also has integrated shareholder engagement features to capture new interest. Issuers can take advantage of Upstream’s digital coupon strategy aiming to turn your shareholders into customers and customers into shareholders. These digital coupons (NFTs) can be claimed, traded amongst other Upstream users, or redeemed for issuers’ products, services, or experiences.

Issuers may also, with appropriate registration in the issuer’s jurisdiction, generate Spin Off subsidiaries as stand-alone, separately traded companies on Upstream. Even with everything listed above, Upstream offers highly competitive listing prices.

Benefits for dual listing on Upstream

  • No Short Selling — Upstream does not permit the short selling of our issuers’ securities.
  • Accept Modern Payment Methods — Access a global digital-first investor base that can trade Canadian, U.S., and international equities using USDC digital currency, credit card, debit card, PayPal, or USD.
  • Transfer Agent Integration — Upstream’s transfer agent deposit and legend-lift technology solve common deposit and custody problems issuers face.
  • Web3 Shareholder Engagement — Turn shareholders into customers and customers into shareholders with Upstream’s digital coupon rewards program. Reward loyal shareholders’ support with digital coupons (NFTs) that can be claimed, traded amongst other Upstream users, or redeemed for issuers’ products, services, or experiences.
  • Next Gen. Trading app — Upstream features simplified onboarding, user-friendly trading tools, real-time trading, and transparent orderbooks enforced by smart contract technology to make it both convenient and efficient for international traders to trade securities.
  • Bankruptcy Protection — Upstream maintains certain insurances and bankruptcy protections for cash and securities held by Upstream Members. Details here.
  • Streamlined On/Off Ramps. — Cryptocurrency holders enjoy a streamlined on/off-ramp to/from popular cryptocurrency exchange platforms like Coinbase. US Dollar holders enjoy a fiat on/off-ramp.
  • Spinoff share distributions — Issuers, with appropriate registration in the issuer’s jurisdiction, can generate Spin Off subsidiaries as stand-alone, separately traded companies on Upstream
  • Full Sovereign Exchange. — Upstream is a MERJ Exchange market. MERJ is an affiliate of the World Federation of Exchanges. As a fully regulated overseas stock exchange, we are a peer to the OTC markets.

Conclusion

In conclusion, Upstream offers a unique opportunity for Australia-based issuers looking to expand their global presence. The traditional roadshows that may have fallen short can now be complemented by dual listing on Upstream, providing access to a digital-first investor base via a user-friendly trading app.

With streamlined processes, competitive listing prices, and innovative features like digital coupon rewards, Upstream enhances global outreach for issuers while offering investors a modern, secure, and convenient trading experience.

Join us and expand your shareholder base to a whole new set of fans, investors, and traders on a frictionless smartphone trading app

Reach a global, digital-first investor base and submit your listing application now, book time on our issuer calendar by clicking HERE.

Learn more at https://upstream.exchange/GetListed.

Sources

1 PW | 2 ASX |3 Finance Magnates

Disclaimers

U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

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Upstream

A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at https://upstream.exchange/.