NBA Hall of Famer Dominique Wilkins joins Upstream as Strategic Brand Ambassador

Welcome Dominique Wilkins

As a strategic brand ambassador, Dominique Wilkins will help drive Upstream’s groundbreaking exchange and sports vertical, which provides professional and college athletes with the opportunity to generate new digital collectible (NFT) revenue streams while building brand longevity as the world of Web 3.0 continues to emerge.

The benefits NFTs can bring athletes and brands

Web 3.0 is here, and the NFT space continues to expand and present untapped opportunities for athletes, musicians, artists, and brands alike. NFTs are showcasing how they can be used to boost fan engagement, amplify experiences, and create new revenue streams that can be used to fund athletes’ careers and celebrity ventures.

What sets Upstream apart for athletes and public figures

  • Upstream features no upfront costs, no contract or lock-in period for athletes and celebrities, as well as no gas fees charged to users which enables athletes to offer thousands or millions of free, low-cost, and premium NFTs.
  • Athletes and celebrities can integrate a royalty to their NFTs and continue to receive royalty payments throughout the NFTs’ lifecycles. They may withdraw profits immediately after sale to fuel their career and enjoy continued fan engagement through trading.
  • Upstream is 100% carbon neutral with its own solar “field” for ETH mining used for our Ethereum layer-2 rollups.
  • Upstream simplifies the fan user journey on its secure, eco-friendly platform. Fans can claim or purchase NFTs using PayPal, Credit or Debit Card, US dollars, or digital currency in the form of USDC Stablecoin.

Concluding thoughts

We’re thrilled to have Dominique Wilkins join our impressive team of partners and brand ambassadors which include heavyweights across sports, music, and entertainment. We believe Dominiques’ role as a brand ambassador will help propel our growth initiatives across our sports vertical. Make sure to follow us to stay tuned with all the new opportunities coming with the support of Dominique Wilkins!

About Upstream

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app Interested issuers can reach the team at

About Horizon

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at


Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All brokerage services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.



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