Leveraging Dual Listing to Attract International Investment

Diversity your Investor base with Upstream

5 min readApr 26, 2024

By Anastasia Samaras

Imagine you’re a growing company with a bright future. You’ve captured the attention of domestic investors, but there’s a whole world of potential investors out there. Diversifying your investor base is a key strategy for public companies but how do you work to accomplish this? Dual listing can be your passport to unlocking international investors and propelling your company to the next level.

What is Dual Listing?

A dual listing simply means that a company’s shares are traded on two different stock exchanges. This allows investors from a wider range of markets to participate in a company’s growth.¹

Dual Listing Success Stories

The power of dual listings is evident in the journeys of established companies. In July 2002, Investec became the first South African company to list on both the London Stock Exchange (LSE) and Johannesburg Stock Exchange (JSE)with a $112.7 Billion market cap to expand its reach and access to global capital. This dual listing strategy not only increased their investor base but also raised their profile internationally.²

Unilever, a consumer goods giant, leverages dual listings on the London Stock Exchange (LSE) with a $101 Billion market cap and Euronext Amsterdam with a $124.94 Billion market cap to tap into the vast European market. This dual listing strategy has allowed Unilever to maintain a strong presence in both markets and potentially improve stock price stability through diversification.³

Upstream: Your Gateway to Global Investors

At Upstream, a MERJ Exchange market, we believe dual listing presents a strategic opportunity for companies seeking a global investor base.

We offer issuers listed on global stock exchanges the opportunity to dual list and reach foreign investors who can access your company shares in a streamlined manner from their smartphone app. Here’s how:

  • Expanded Market Hours: Dual listing on Upstream lets your shares trade across different time zones, effectively extending trading hours and attracting investors who might miss opportunities due to geographical limitations. 5 days a week, 20 hours a day right from investors’ smartphones.
  • Expanded Investor Pool: By listing on Upstream, you gain access to a fresh pool of investors. This broadens your funding base and diversifies your investor pool.
  • Enhanced Visibility and Accessibility: A dual listing raises your company’s profile on a global scale, making it easier for international investors to discover and invest in your business.

The Power of Diversity

A diversified investor base offers more than just increased capital. Studies by The Wharton School at the University of Pennsylvania suggest that companies with a broader investor base experience lower stock price volatility and greater long-term stability. This stability can create a more favorable environment for long-term growth.⁴

The Bottom Line: Dual Listing for Growth and Stability

By attracting a global investor base through a dual listing, you’re not just expanding your funding opportunities; you’re also laying the groundwork for a more resilient and successful company.

Interested in listing your company? Get started at https://upstream.exchange/GetListed or reach the team at hello@upstream.exchange.


1 Investopedia | 2 Investec Investor Relations | 3 Unilever Investor Relations | 4 Wharton |


U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority, https://fsaseychelles.sc/, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

NFT products are akin to a digital sticker of an underlying artwork and should not be considered a financial investment; a security token, an e-money token, or a form of digital currency. NFTs should not, therefore, be purchased by anyone seeking financial gain or with an expectation to profit from the purchase, ownership in the entity, dividends or distributions, sale or resale of an NFT. By buying an NFT you agree that you are not doing so for investment purposes or for the purposes of obtaining a security or an appreciating asset. You understand that the benefit you receive for buying an NFT is limited to supporting athletes, celebrities and other brands. You also acknowledge that ownership of an NFT does not carry with it any rights, express or implied, including (without limitation) copyright, trademarks or other intellectual property or proprietary rights in and to the underlying artwork. The copyright to the digital artwork remains with the copyright holder.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at https://upstream.exchange/.