Insights from Upstream Up Close Ep. 7

Discover strategies to expand your brand’s reach and foster NFT community growth

5 min readSep 15, 2023

By Anastasia Samaras

This week, the Upstream team published the seventh episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This seventh episode focused on how to expand your community by tapping into NFT markets.

Listen HERE to Upstream Up Close: How to expand your community by tapping into NFT markets.

Leading the conversation were Vanessa, Upstream’s Head of Marketing, Amanda, Client Success Manager, and Anastasia, and Fernanda, Digital Marketing Specialists, who shared their findings on expanding communities in the NFT space, and the whole new world of possibilities that come with it.

Reaching untapped audiences

Our conversation revolved around the potential of NFTs to reach untapped markets and audiences. The uniqueness of NFTs lies in their ability to transcend boundaries and captivate diverse demographics, including art enthusiasts, gamers, and collectors. Brands embracing NFTs open doors to entirely new audiences they may not have engaged with previously.


Discord’s real-time text and voice channels create an ideal space for brands to connect with their audiences, host events, and even automate tasks using bots. What’s noteworthy is Discord’s evolution beyond gaming, with many NFT, DeFi, and Metaverse platforms establishing official servers. These communities are naturally aligned with Discord’s community-driven ethos, offering brands a golden opportunity to engage with like-minded enthusiasts.

At Upstream, Discord is used to promote our NFT campaigns and support our community. From announcing campaigns to creating specific sub-channels for campaigns and clients, Discord has become a cornerstone of our community-building efforts. Our Support and FAQ channel on Discord serves as a valuable resource, building trust and rapport within our community.

Ultimately, Discord is more than a communication tool; it’s a hub connecting, engaging, and empowering our target audience in the realm of NFTs and beyond.

Twitter (Now X)

In addition to Discord, Twitter has proven to be a great platform for community expansion. Its discussion-driven format, similar to Discord, offers a broader reach.

Twitter spaces have been instrumental, as seen in our ongoing Upstream Up Close series. Providing a platform for our brand and company to speak directly fosters a more personal connection with our audience.


Reddit is a veteran when it comes to reaching NFT audiences with its vast and diverse user base. The platform, organized into “subreddits,” offers a space for NFT enthusiasts to discuss and share content related to their interests. With millions of daily and monthly active users, Reddit is a reliable tool for reaching NFT collectors, artists, and fans.


Lastly, Telegram is a social platform that has always been popular among cryptocurrency and NFT enthusiasts. Telegram is a cloud-based instant messaging app with over 500 million active users. Similar to Reddit, you can join relevant NFT groups or channels on Telegram, introduce your NFT project, provide updates, and engage with potential customers.
Listen here:

Listen here:

If you missed the episode or you’re interested in learning more about current NFT trends in 2023 across industries, listen anytime, anywhere by clicking the link above.

Being present across various platforms, connecting with communities, and offering valuable content and experiences is a great way for brands to expand their presence to new interested audiences

Stay tuned for our upcoming episodes, where we will unveil captivating insights, innovative campaigns, and remarkable experiences in the realm of NFTs.

Keep an eye out for our next episode!


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