How to integrate an NFT strategy into my brand

Getting started with NFTs for your brand

So how should your brand proceed into the NFT marketplace while protecting your image and consumers? Here’s how to get started.

1. Review your brand assets.

Look at your content and assets that have value tied to them. Art, film, music, tickets — virtually anything can be made into an NFT these days, but that does not mean everything should be made into an NFT. It is important to brainstorm and gather strong relevant content or media that you think could have a digital footprint in a way that aligns with your existing brand goals.

2. Select the appropriate NFT marketplace.

There are NFT platforms that specialize in particular sectors of the NFT market. For example, Rarible focuses on artists; NBA Top Shot focuses on the basketball fan community and their love for the sport; and Upstream focuses on fan engagement NFTs for athletes, musicians, and entertainers.

3. Consider the user journey.

To continue to engage your fans you will want to make the user journey as seamless as possible. You do not want to dissuade your fans or consumers from participating in your NFT collections with tedious multi-step processes that require a level of blockchain knowledge just to get their foot in the door.

NFTs on Upstream

Upstream, a MERJ exchange market, is the first securities exchange to offer both NFT and securities trading. We are a layer-2 Ethereum marketplace that has created a streamlined user journey with in-app wallet creation, integrated compliance checks, and no gas fees charged to users. This allows NFT creators to sell free, low-cost, or premium NFTs to consumers of all levels who can participate using cash, credit cards, debit cards, PayPal, and the USDC stablecoin. Launching NFTs on Upstream can bring the power of digital merchandise to your brand and generate continuous NFT revenue streams.

  • Free NFT minting and no gas fees charged to you. This enables you to sell thousands of free, low-cost, or premium NFTs at no upfront cost to you. As a company built on Ethereum, we have always been forward-thinking when building out Upstream’s blockchain trading technology to address scalability, gas fees, and our environmental impact.
  • A seamless 3-step NFT experience for your fans to participate. Upstream keeps the process simple with in-app wallet creation, integrated compliance checks, and no gas fees charged to users so that you only need to focus on sharing the opportunity with fans. Leverage your personal brand to market the opportunity to fans while we take care of NFT structure, technology fees, minting fees, and gas costs.
Upstream Simplified User Journey
  • All personally identifiable information is secure and in accordance with the most stringent global data protection rules. For your fans, we’ve designed a next-generation user journey that pushes all blockchain intricacies under the hood. Upstream verifies all buyers and sellers to maintain a fair marketplace throughout your NFTs’ lifecycles. With all the news about potential incoming regulations, we are proud to have taken a proactive approach that protects creators and their fans.
  • The potential for continuous NFT revenue streams. Connect with fans through digital merchandise and reward-based NFTs, all from a user-friendly trading app where fans can claim or purchase NFTs using PayPal, Credit or Debit Card, USD, or USDC digital currency. Withdraw profits immediately after your NFT sales and enjoy continued engagement from a growing community!

How your brand could benefit from NFTs

NFTs transformed the market for digital assets by introducing a system of verified digital ownership. For brands, entering into this new space can be overwhelming, but at the same time, there is a chance of missing the opportunity to capitalize on the future of digital fan engagement.


1 Chainalysis | 2 CryptoKick’s |

About Upstream

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange enables investors to trade shares in IPOs, NFTs, U.S., and international dual-listed equities, and celebrity ventures directly from the app Interested issuers can reach the team at

About Horizon

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Their in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at


Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, and a full member of ANNA. MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All brokerage services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well compliance with applicable quantitative and qualitative listing standards.



A MERJ Exchange Market. Ethereum-powered exchange for digital securities and NFTs

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A MERJ Exchange Market. Ethereum-powered exchange for digital securities and NFTs