How to capture retail investors when dual listing on Upstream

6 min readMay 17, 2024


Maximizing Retail Investor Reach Through Strategic Engagement Strategies

By Fernanda De La Torre

Last week, we explored the intricate process of dual listing on Upstream, shedding light on how companies can expand their reach and tap into a global pool of investors. This week, we pivot our focus to the crucial aspect of attracting retail investors during and beyond the dual listing process.

Simplifying Access for Retail Investors & Supporting Issuers

Upstream, a MERJ Exchange market, is purpose-built to streamline the trading experience for retail investors. Especially outside the U.S. and Canada, accessing securities can be a cumbersome process, particularly for micro-investments. However, Upstream changes the game by offering a user-friendly platform where investors can effortlessly download the app, fund their accounts using credit/debit card, PayPal, USDC or USD and directly access your company shares 20 hours a day, 5 days a week.

With the technicalities of global investor access taken care of, Upstream empowers issuers and their teams to focus on attracting retail investors to their companies.

Unlike institutional investors who rely on teams of analysts, retail investors often gather information from brokers, advisors, and their own research. This underscores the importance of issuers curating a strong online presence across various platforms, including their website, social media channels, and press releases.

Upstream’s Supportive Tools and Leveraging Social Media:

Recognizing the significance of engaging retail investors effectively, Upstream provides a suite of tools and resources to support issuers in their retail investor engagement efforts. Our comprehensive dual listing guide equips issuers with press release templates, social media content, and email copy, amplifying the visibility surrounding their offering.

Additionally, our marketing package offers issuers a robust campaign strategy to effectively attract retail investors. Recent research from Willis Owen underscores the significance of social media in investor decision-making. With 34% of UK retail investors having made at least one investment change based on social media announcements in the past year, it’s clear that a strong social media presence is crucial for issuers. 1

Along with Upstream’s issuer guide that includes sample social media content, Upstream also has a growing Discord community which issuers can take advantage of to communicate directly to shareholders in real-time about announcements and answer any questions.

Issuers can also take advantage of Upstream’s comprehensive media package with over $100k of IR value. This package leverages our extensive media community network, featuring leading outlets like IBN (InvestorBrandNetwork), InvestmentPitch Media, Spotlight Growth, New to the Street, Mission Matters, ADVFN, and The Average Joe.

Upstream’s shareholder engagement tools can add to, or even be the center of, a marketing campaign for issuers to reward, engage, and drive existing and potential shareholders to their company or products. For example, issuers can launch their own digital coupon campaign using Upstream. These digital coupons are Collectibles that can be claimed on the trading app and redeemed for physical merchandise, products, discounts, or services from an issuer. The goal is to increase visibility for a product, service, or other initiative. This not only works to foster brand loyalty but also has the potential to convert loyal investors into enthusiastic customers, ultimately boosting your corporate revenue.


Dual listing on Upstream opens doors to global retail investors, and with the right strategies in place, issuers can effectively engage and attract these investors to their companies. By simplifying access, providing supportive tools and resources, and leveraging the power of social media, Upstream empowers issuers to capture the attention of retail investors and drive their companies towards success in the global marketplace.

Interested in listing your company? Get started at or reach the team at


1 FasterCapital


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