How Issuers Can Increase Shareholder Engagement with Upstream

6 min readApr 19, 2024


Upstream goes beyond offering a global reach and gives issuers ways to deepen connections with their shareholders

By Fernanda De La Torre

In today’s digital age, shareholder engagement is more important than ever. Investors are looking for companies that are transparent, communicative, and innovative. Upstream, a MERJ Exchange market, offers a unique platform that empowers issuers to not only reach a global investor base but also build deeper connections with their existing shareholders.

Leveraging Digital Communication

While traditional shareholder communication methods including email, meetings, and press releases are still indispensable, forward-thinking issuers are leveraging modern digital communications to engage more meaningfully with investors.

These could include:

  • A dedicated IR webpage: This acts as a honeypot of information that investors can go to as a resource center. Including the latest news, events, and other company activities can help shareholders feel a sense of community and belonging.
  • Social media presence: Having a social media presence is another great way to communicate directly with investors. Especially surrounding a Press Release, earnings calls, etc., you can maintain an authoritative part of the conversations already taking place.
  • Real-time chat opportunities: Piggybacking off of how social media works to connect companies more closely with their shareholders, taking advantage of a platform that fosters chat-like discussions can help foster community. For example, Upstream has a discord channel to communicate with shareholders in real-time about announcements, answer questions or move a conversation forward.

Upstream makes marketing and investor relations a key priority for issuers listing or dual listing on our market.

We provide a robust issuer user guide that includes sample email, social, and shareholder engagement material to amplify visibility. Upstream offers a comprehensive media package with over $100k of IR value. This package leverages our extensive media community network, featuring leading outlets like IBN (InvestorBrandNetwork), InvestmentPitch Media, Spotlight Growth, New to the Street, Mission Matters, and ADVFN.

Upstream also goes beyond this elevated investor relations (IR) approach by offering shareholder engagement tools powered by smart-contract technology.. Here’s how this unlocks exciting possibilities:

  • Digital Coupon Strategy: An Upstream digital coupon is a collectible that can be claimed and redeemed for physical merchandise, products, discounts, or services from an issuer. Reward your shareholders with exclusive digital coupons, encouraging them to explore your range of products and services. This not only fosters brand loyalty but also has the potential to convert loyal investors into enthusiastic customers, ultimately boosting your corporate revenue.
  • Digital Collectibles: Upstream allows you to create and distribute unique digital collectibles to your shareholders. These collectibles can be commemorative keepsakes interested fans can claim for free on listing day, collectibles representing milestones or historic moments in the company’s journey, time-sensitive rewards driving traffic to your next big initiative, etc. . Shareholders can connect and trade these collectibles with other users, fostering a sense of community and excitement around your brand.

As a reminder, NFTs/collectibles are not securities, they’re akin to merchandise or giveaways from your favorite sports team. There’s no ownership, expectation of profits, dividends, or capital appreciation.

Additional listing benefits

Upstream offers a comprehensive suite of tools and benefits:

  • Global Focus: Reach a global investor base through Upstream’s modern trading app with streamlined onboarding, accessible funding methods, and expanded trading hours.
  • Direct Connections: Build deeper relationships with your shareholder base through multiple communication channels and Upstream’s extensive media network.
  • Simple Account Creation: Your audience simply downloads Upstream, and creates a password to sign up. Upstream creates a personalized collection page under your brand for fans to browse, claim, or purchase your collectibles.
  • Regulated Market: Upstream is a MERJ Exchange market, a regulated exchange and trading app for both securities and digital collectibles. These protections keep your brand and fans protected.
  • User-Friendly Trading: Our intuitive app facilitates seamless trading of digital collectibles, sparking interactions and conversations between fans and consumers.

By joining Upstream, you gain access to a powerful platform that fosters deeper connections with your shareholders, drives revenue growth, and sets you on the path to long-term success.

Interested in listing your company? Get started at or reach the team at


U.S. persons may not deposit, buy, or sell securities on Upstream.

This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted. NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgment.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency, and a member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority,, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agree to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development-stage companies. U.S. persons may not deposit, buy, or sell securities on Upstream. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

NFT products are akin to a digital sticker of an underlying artwork and should not be considered a financial investment; a security token, an e-money token, or a form of digital currency. NFTs should not, therefore, be purchased by anyone seeking financial gain or with an expectation to profit from the purchase, ownership in the entity, dividends or distributions, sale or resale of an NFT. By buying an NFT you agree that you are not doing so for investment purposes or for the purposes of obtaining a security or an appreciating asset. You understand that the benefit you receive for buying an NFT is limited to supporting athletes, celebrities and other brands. You also acknowledge that ownership of an NFT does not carry with it any rights, express or implied, including (without limitation) copyright, trademarks or other intellectual property or proprietary rights in and to the underlying artwork. The copyright to the digital artwork remains with the copyright holder.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at