How Ethereum is bringing blockchain to mainstream finance

Ethereum-powered markets are driving mainstream acceptance and adoption for blockchain technology


Source: DeFi Pulse 6.3.21

NFTs (Non-fungible tokens)

The majority of the NFT market leverages the Ethereum blockchain. NFTs are digital tokens that represent ownership of a unique digital item. Think of NFTs like the digital counterparts of one-of-a-kind trading cards. NFTs can be tied to any digital asset including music, artwork, virtual land, sports highlight videos, or even physical objects like Nike’s CryptoKicks.

  • Christie’s sold an NFT by digital artist Beeple for $69 million (£50m)³
  • Twitter founder Jack Dorsey sold his first tweet as an NFT for $2.9 million
  • NBA’s Top Shot blockchain trading card platform has generated over $230 million in gross sales for its NFTs, including $200,000 for just one LeBron James highlight⁵
  • An animated Gif of a meme called Nyan Cat sold for $620,220.0


A stablecoin is a digital token backed by real-world assets. Digital tokens like USDC have a 1:1 value with the US dollar which helps mitigate the volatility inherent in traditional digital currencies like Bitcoin, Ether, etc.

Concluding thoughts

Ethereum is at the forefront of FinTech, powering what we believe to be the next paradigm shift in finance: an ecosystem that meets the demand for accessibility, transparency, and security while returning financial ownership to the individual. As a fintech company that builds applications using the Ethereum blockchain, we are seeing the demand rise firsthand.

About Horizon:

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Our in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally:



A MERJ Exchange Market. Ethereum-powered exchange for digital securities and NFTs

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A MERJ Exchange Market. Ethereum-powered exchange for digital securities and NFTs