How brands can benefit from adding NFTs to their traditional rewards program

How digital collectibles can drive engagement, foot traffic, and convert to more sales!

5 min readSep 1, 2023

By Anastasia Samaras

In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they engage with their audience.

NFTs were often associated with the world of art and collectibles, but their influence has transcended boundaries, reshaping the very notion of incentives and rewards. In an era defined by immersive digital experiences, brands stand at the cusp of a transformative journey — one that involves harnessing the unique capabilities of NFTs to elevate engagement, loyalty, and brand resonance to unprecedented heights.

Here are some of the key benefits of adding digital collectibles to your fan/customer engagement strategy:

Generate digital brand ambassadors

Expand your audience with digital brand ambassadors who have the ability to trade your brand’s digital collectibles peer-to-peer on Upstream’s secure marketplace. These ambassadors aren’t just recipients of rewards; they’re enthusiastic participants in a dynamic ecosystem that combines innovation, exclusivity, and community-driven interactions.

With NFT-based rewards, you introduce scarcity and community. Customers can interact beyond an initial interaction on a virtual trading platform, amplifying their commitment and involvement. As they engage with your brand’s unique digital assets, they can unlock access to exclusive perks and personalized experiences that go beyond traditional offerings. These interactions ripple through social media channels as your ambassadors proudly showcase their rewards to friends and fellow digital-first consumers, creating a snowball effect of excitement and curiosity.

The virality of these NFT-based incentives can not only drive organic growth but also foster a sense of belonging among your audience, forging a powerful connection that goes beyond transactions.

Drive traffic digitally to drive traffic physically

Understand the dynamic nature of customer engagement in today’s digital age. Imagine harnessing this digital momentum to not only drive online interactions but also translate them into tangible footfall at your physical locations. This innovative strategy involves leveraging the power of Upstream’s geofenced NFTs — a unique intersection of cutting-edge technology and customer rewards.

Geofenced NFTs on Upstream enable you to create location-specific digital incentives that are triggered when customers enter defined geographic areas. This means that as customers step into a particular store or area, they have access to exclusive NFT rewards that are directly tied to that location. These rewards can range from limited-time offers and discounts to virtual collectibles that commemorate their visit.

This dual-layered engagement strategy benefits both your online and offline presence. It transforms digital engagement into foot traffic, enhancing the visibility and vibrancy of your physical stores. At the same time, it extends your brand’s reach across social media platforms as customers excitedly share their geofenced NFT encounters with friends and followers. This kind of organic advocacy amplifies your brand’s presence, drawing more potential customers into the rewarding cycle of engaging both online and offline.

Generate more conversions with time-sensitive rewards

Urgency and exclusivity play a pivotal role in consumer decision-making and harnessing this in a digital realm can drive not only immediate conversions but also a sustained sense of engagement. This strategy revolves around leveraging the power of time-sensitive NFT rewards — a blend of scarcity, time-bound incentives, and digital keepsakes.

Time-sensitive NFTs allow you to offer rewards that are available only within a specific timeframe. This creates a sense of urgency, compelling consumers to participate promptly to secure these exclusive digital assets. Just like a limited-time offer in the physical world, time-sensitive NFT rewards tap into the fear of missing out (FOMO) phenomenon that drives action.


NFTs have opened up new possibilities for brands to shape their narrative. For brands, entering into this new space can be overwhelming, but adopting NFT-based incentives serves as a catalyst for customer loyalty, transforming it into a distinctive and memorable experience.

Curious brands can reach Upstream at Visit to learn more.


This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream.

*U.S. or Canadian-based citizens or permanent residents may only deposit, buy, or sell securities on Upstream after being introduced by a licensed broker-dealer. Note that U.S. or Canadian-based investors include those U.S. or Canadian citizens who may be domiciled overseas. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgement. Anyone may buy and sell NFTs on Upstream.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency and member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority Seychelles, an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




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