Former NFL Defensive Back Antrel Rolle joins Upstream as an Athlete Brand Ambassador

Welcome Antrel Rolle

A frontrunner for the Thorpe Award and All-America Honors who is widely considered college football’s top returning defensive back, Rolle brings indispensable insider knowledge from both the athlete and business perspectives to further drive Upstream’s initiatives.

The advantages that NFTs provide for Athletes

Athletes are beginning to recognize the benefits of integrating web 3.0 into their personal brand-building strategies. Utilizing Upstream’s NFT methodology, NFTs are being leveraged to increase fan engagement, enhance experiences, and provide new revenue streams that may be used to support athletes’ careers or ventures.

What makes Upstream the best medium for athletes to enter the NFT Market

Upstream has created a seamless, user-friendly experience for athletes to enter the NFT space and be able to engage with their fans. Upstream doesn’t require any prior blockchain knowledge. This makes it simple for athletes to create NFTs and simple for fans to claim and purchase NFTs all from a user-friendly app.

Upstream differentiators:

  • Upstream is the first regulated securities exchange to offer both NFT and securities trading to protect your brand and your fans in the NFT market.
  • Upstream features no upfront costs, no contract or lock-in period for athletes, and no gas fees charged to users which enables athletes to offer thousands or millions of free, low-cost, and premium NFTs.
  • Athletes can integrate a royalty to their NFTs and continue to receive royalty payments throughout the NFTs’ lifecycles. Athletes may withdraw profits immediately after sale to fuel their career and enjoy continued fan engagement through trading.
  • Upstream is 100% carbon neutral with its own solar “field” for ETH mining used for our Ethereum layer-2 rollups.
  • Upstream simplifies the fan user journey on its secure, eco-friendly platform. Fans can claim or purchase NFTs using PayPal, Credit or Debit Card, US dollars, or digital currency in the form of USDC Stablecoin.

Concluding thoughts

We’re excited to have Antrel Rolle join our impressive team of partners and brand ambassadors which features sports, music, and entertainment heavyweights including NFL Hall of Famer Edgerrin James, NBA Hall of Famer Dominique Wilkins, BRON Studios, and more. Antrel’s role as a brand ambassador will help propel our growth initiatives by advising professional and college athletes on how to enter the NFT market using Upstream. Make sure to follow us to stay tuned with all the new opportunities coming with the support of Antrel Rolle!

About Upstream:

Upstream, a MERJ Exchange Market, is a fully regulated global stock exchange for digital securities. Powered by Horizon’s proprietary matching engine technology, the exchange will enable investors to trade NFTs, shares in IPOs, crowdfunded companies, U.S. & Int’l. equities, and celebrity ventures directly from the app: https://upstream.exchange. Interested issuers can reach the team at hello@upstream.exchange.

About MERJ:

MERJ Exchange (MERJ) operates Upstream as a fully regulated and licensed integrated securities exchange, clearing system and depository for digital and non-digital securities. MERJ is an affiliate of the World Federation of Exchanges (WFE), recognized by HM Revenue and Customs UK, a full member of the Association of National Numbering Agencies (ANNA) and a Qualifying Foreign Exchange for OTC Markets in the US. MERJ is also a member of the Sustainable Stock Exchanges Initiative. Visit https://merj.exchange/ to learn more.

About Horizon:

Horizon is a fintech company that builds and powers global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Our in-house solutions combine Wall Street and Silicon Valley to power the next generation of securities offerings and trading in the U.S. and globally. Learn more at https://www.horizonfintex.com/.

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