Discover strategies to expand your brand’s reach and foster NFT community growth — By Anastasia Samaras This week, the Upstream team published the seventh episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This seventh episode focused on how to expand your community by tapping into NFT markets. Listen HERE to…

What’s a spinoff share distribution and how do you participate on Upstream? — By Vanessa Malone Upstream, a MERJ Exchange market, is a globally accessible trading app for securities and NFTs. Powered by blockchain technology, Upstream features what we believe to be the future of transparent, instant, peer to peer trading. We are actively accepting dual listing applications from issuers around the world…

How digital collectibles can drive engagement, foot traffic, and convert to more sales! — By Anastasia Samaras In the rapidly evolving digital landscape, traditional approaches to rewarding customer loyalty have the potential to undergo a remarkable evolution. The emergence of non-fungible tokens (NFTs) has brought a wave of innovation, allowing brands to redefine the way they engage with their audience.

How Upstream combines location and blockchain technology to create meaningful interactions for brands and their fans By Fernanda De La Torre We’re excited to announce the launch of our enhanced geofenced NFTs on Upstream! …

An introduction to DeFi and how Upstream is making it more accessible with its blockchain-powered retail trading app — By Anastasia Samaras Decentralized Finance (DeFi) Decentralized Finance, or DeFi, falls deep within the crypto sector of fintech. It refers to digital assets, financial smart contracts, protocols, and applications (dApps) built on decentralized blockchains, most commonly Ethereum. DeFi is designed to be more transparent, accessible, and secure than the traditional financial system.

Exploring Upstream’s digital coupon program that aims to turn shareholders into customers and customers into shareholders. by Fernanda De La Torre This week, the Upstream team published the sixth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream…

Leverage Discord to expand your NFT audience — By Anastasia Samaras Non-fungible tokens (NFTs) have the potential to revolutionize the way we interact with and own digital assets. However, in order to be successful, NFT projects need to overly communicate with their audience to share important updates, answer questions, and most importantly bring the community together to celebrate…

Westmount Capital to introduce clients to Upstream for secondary trading on the blockchain-powered global market By Fernanda De La Torre Earlier this week, Westmount Capital announced that it had signed a Partnership Agreement with Horizon Fintex Advisors, Ltd. (“HFA”), a registered sponsor advisor to Upstream. This HFA partnership offers Westmount…

Take a closer look at current NFT trends in 2023 and how they are changing across industries — By Anastasia Samaras This week, the Upstream team published the fifth episode of their new Twitter Spaces series, ‘Upstream Up Close’, featuring 10–15 minute conversations about NFTs, blockchain, and trading on Upstream. This fifth episode focused on current NFT trends in 2023 across industries, what they entail, how other companies…