5 ways NFTs add value to traditional rewards

5 min readSep 22, 2023


Upstream adds value to brand's traditional rewards through NFTs

By Fernanda De La Torre

NFTs continue to trickle into various industries and their reward programs. Just recently Amex added digital collectibles to their program offering member collectibles to commemorate events and experiences.

You may be wondering what NFTs offer that’s different from traditional rewards. Here’s 5 unique benefits.

  1. Scarcity

NFTs introduce scarcity, turning regular rewards into sought-after collectibles. Each NFT comes with a unique, unchangeable digital ID proving ownership. This creates the opportunity for shared experiences between lucky NFT holders and FOMO for those who missed out.

2. Community

Your brand NFTs are tradable on Upstream’s userfriendly trading app, expanding your reach and unlocking new interactions and conversations between customers enjoying your brand collectibles or existing loyalty program. By reimagining conventional rewards, NFTs can offer customers a digital badge or exclusive offers, akin to the sentiment of a physical thank-you gift.

3. Gamify

The buzz around limited edition digital assets ignites excitement. Brands can craft exclusive digital collectibles and art linked to achievements, tiers, or milestones in your loyalty program. With integrations like Upstream’s geofenced NFTs, brands can take advantage of location-specific collectibles, or even brand history memorialized in authenticated, digital collectibles that fans can collect.

4. Quantify

NFTs enable brands to track customer interactions with loyalty rewards in real-time on the blockchain. This data can be invaluable for understanding customer preferences and behavior, allowing you to tailor your offerings more effectively.

5. Metaverse participation

As the metaverse gains prominence, NFTs can play a pivotal role in bridging the real and virtual worlds creating immersive experiences that transcend traditional boundaries and capture the attention of tech-savvy customers.

Why Upstream for your NFTs?

In the ever-evolving world of NFTs, choosing the right platform to showcase your brand’s creativity and engage with your audience is crucial. This is where Upstream shines as the ideal choice for launching your NFT campaigns. Upstream offers a plethora of benefits that set it apart from the rest and is the only regulated platform. Other benefits of launching your NFTs with Upstream include.

  • No upfront costs, no exclusive contracts; receive 75% of all NFT sales.
  • Simplified, user-friendly process; accepts Credit / Debit, PayPal, and USDC for payment.
  • Keep your NFTs under your brand umbrella. Users are only taken to Upstream when it’s time to securely purchase or claim their NFTs.
  • Keep your brand and fans protected on Upstream’s regulated trading platform, Upstream maintains certain insurances and bankruptcy protections for cash and securities held by Upstream Members. Details here.


Upstream makes it simple for brands to enter this world with no blockchain knowledge needed. We offer the ability to create thousands, even millions of NFTs at no upfront cost to you. This means more value, gamification, and revenue potential for your promotions. With NFTs, you can offer digital merchandise, rewards, exclusive content, memorialized history, and unique experiences to expand your brand community. If you’re interested in adding this free promotional tool to your marketing strategy, connect with our team at https://upstream.exchange/.


This communication shall not constitute an offer to sell securities or the solicitation of an offer to buy securities in any jurisdiction where such offer or solicitation is not permitted.

NFTs have no royalties, equity ownership, or dividends. NFTs are for utility, collection, redemption, or display purposes only. Anyone may buy and sell NFTs on Upstream.

* U.S. or Canadian-based citizens or permanent residents may only deposit, buy, or sell securities on Upstream after being introduced by a licensed broker-dealer. A list of licensed broker-dealers can be found on the Upstream Support Center. Note that U.S. or Canadian-based investors include those U.S. or Canadian citizens who may be domiciled overseas. All orders for sale are non-solicited by Upstream and a user’s decision to trade securities must be based on their own investment judgement. Anyone may buy and sell NFTs on Upstream.

Upstream is a MERJ Exchange market. MERJ Exchange is a licensed Securities Exchange, an affiliate of the World Federation of Exchanges, a National Numbering Agency and member of ANNA. MERJ is regulated in the Seychelles by the Financial Services Authority Seychelles, https://fsaseychelles.sc/ an associate member of the International Association of Securities Commissions (IOSCO). MERJ supports global issuers of traditional and digital securities through the entire asset life cycle from issuance to trading, clearing, settlement, and registry. It operates a fair and transparent marketplace in line with international best practices and principles of operations of financial markets. Upstream does not endorse or recommend any public or private securities bought or sold on its app. Upstream does not offer investment advice or recommendations of any kind. All services offered by Upstream are intended for self-directed clients who make their own investment decisions without aid or assistance from Upstream. All customers are subject to the rules and regulations of their jurisdiction. By accessing the site or app, you agreed to be bound by its terms of use and privacy policy. Company and security listings on Upstream are only suitable for investors who are familiar with and willing to accept the high risk associated with speculative investments, often in early and development stage companies. There can be no assurance the valuation of any particular company’s securities is accurate or in agreement with the market or industry comparative valuations. Investors must be able to afford market volatility and afford the loss of their investment. Companies listed on Upstream are subject to significant ongoing corporate obligations including, but not limited to disclosure, filings, and notification requirements, as well as compliance with applicable quantitative and qualitative listing standards.

Forward-Looking Statements

This communication contains “forward-looking statements.” Such statements may be preceded by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential,” or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control, and cannot be predicted or quantified, and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with (i) difficulties in obtaining financing on commercially reasonable terms; (ii) changes in the size and nature of our competition; (iii) loss of one or more key executives or brand ambassadors; and (iv) changes in legal or regulatory requirements in the markets in which we operate. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.




A MERJ Exchange Market. Ethereum-powered trading app for digital securities and NFTs. Learn more at https://upstream.exchange/.